Freshworks software originally know for its award winning customer service module called Freshdesk started in the customer service ticket handling area. Later they built out a suite of integrated software to handle CRM sales and marketing functions and strengthen there offer with an integrated omnichannel solution that allows customer to interact on chat , social media , email , website and phone . Freshworks offers marketing automation features and AI functionality that is much more affordable and provides great value. Freshworks offers a full suite of engagement software. However ,are not fully integrated platform for marketing with social media and website development to deliver dynamic websites integrated with the CRM contacts.
Freshworks also offers a suite of Employee engagement software to manage internal customers and processes such as : IT to manage incident s, HR to mange requests for leave electronic approvals , recruitment software and a few other programs.
Who is Freshworks ? watch this video on the recent $US10 billion IPO on NASDEQ in 2021 .