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Support agents are spending alot of time answering the same routine questions how can CRM help ?

Here  are some of the  features  CRM  systems offer to  help deflect  routine  questions. 



1)  Knowledge base  using  Chatbots with AI  -  routine questions and answers  are stored as  solution  articles .  You  enter the question  and  answer  into the knowledge base .    When the customer is on any  chat example , Facebook,  WhatsApp   or  company  web chat  the  customer  types in a question on the chat conversation  for  the Chat bot to answer .  The chat bot  searches the knowledge base using  AI  & machine learning  to  find the  correct  solution  article  for  the  customer  in the Chat conversation  with the Chat bot.    No  need to speak with a live agent . 


2)  Customer Portal  on your company website -   CRM  systems  have  ready to use customer  portals that have the   knowledge base and solution articles  available  to the customer on the  website  they type in a question and  AI  &  machine learning finds  the correct  solution article.


Create  a  customer ticket  - The customer does not have to  speak to an agent  if they need  help they can  create a customer  ticket on the portal  and an  agent  will respond to  them  within  a reasonable time . 


Forum  -  they  are community  forums  where  other customers are asking  questions and  agents  responding so  you can  connect and get help  there. 


3)  Omni route  -   Some  CRM systems  allow the customer  inquiries  by  email , chat , phone   to  be  assigned t the  relevant   - group  & agent  automatically  based on ,  skill level  of agent ,  territory , ticket load  using  Automation  and AI  technology . Thus maximizing the  human resources effectively   to directing  contact with  the right person to support  the customer  fast  to improve customer  experience .  Customers  don't have to be transferred  several times  and repeat themselves  before  getting to the right  person to  discuss their issue. 







 

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